About us

Welcome to Giani Beauty — Where Effortless Beauty Begins

Giani started with one simple obsession: my grandmother’s desire to look incredible without spending more than five minutes on makeup. She was elegant, confident, and effortlessly beautiful—proof that you don’t need complicated routines or harsh products to shine. Inspired by her, we created Giani to help women feel the same way, every single day.

We spent years perfecting a lash system that would live up to her legacy—easy to use, kind to your natural lashes, and stunning from the very first snap. The result? A new kind of lash experience that feels as effortless as it looks.

Giani was the original brand to make glue-free, liner-free magnetic lashes go viral—and while others have followed, we’re proud to still lead the way. Our flagship product, the Giani Magnetic Lash Kit, is loved by over 50,000 women for a reason: it delivers salon-worthy results in seconds, without irritation, damage, or mess. Just place, snap, and go.

This isn’t just about lashes. It’s about honoring a timeless idea: that beauty should never feel like a chore. It should feel light, joyful, and empowering—just like my grandmother taught me.

Thank you for being part of this story. We’re so happy you’re here.
With love,
Matt, Founder of Giani